Loan Market review: how the adviser network works, fees and lenders
Loan Market is a group of local mortgage adviser businesses that work with more than 30 banks and lenders. Here's how the network operates and how its advisers are paid.
By Jason Dark, updated 8 November 2026
The short version
- Loan Market is a family-owned group of mortgage advisers in New Zealand and Australia, set up in 1994.
- Advisers work for local businesses that pay to join the group. Most use the licence of the parent company, NZ Financial Services Group.
- Loan Market has more than 30 banks and lenders on its panel and arranges more than $6 billion of mortgages a year.
- Advisers are paid by the lender you choose. Any fees depend on the adviser business, so check its disclosure before you start.
Is Loan Market a good mortgage adviser?
Loan Market is a good fit for buyers who want plenty of lender options and a local adviser. With more than 30 banks and lenders, it can offer more than just the main banks. Since each adviser business operates independently, your experience will depend on your adviser, so check their reviews before deciding.
How Loan Market works
Loan Market Group doesn't give advice itself. Local adviser businesses use the Loan Market brand and pay the group for its services. Most are authorised under the NZ Financial Services Group licence, while some have their own licence from the FMA. Each adviser business has its own disclosure, which you can find by searching for the adviser on the Loan Market website.
Want to talk to a mortgage adviser?
Ask an adviserWhat Loan Market costs
Loan Market Group doesn't charge clients fees. Advisers are usually paid a commission from the lender, which can include an upfront payment and ongoing trail payments. Any fees you might pay, such as an early repayment fee, are set by the adviser business and listed in its disclosure.
Conflicts of interest
Loan Market's parent company has an indirect shareholding in Koura Wealth, which runs the Koura KiwiSaver Scheme. The group may also get a referral payment if an adviser refers you to Tower, Initio, XE Money, Prospa or Bizcap. Loan Market says it doesn't encourage advisers to recommend these companies.
If you're comparing advisers, the mortgage broker guide for your town lists the questions the FMA suggests asking each one.
Common questions
Is Loan Market free?
Most of the time, yes. Lenders pay your adviser a commission, but each adviser business can set its own fees, such as an early repayment fee. Check the adviser's disclosure.
How many lenders does Loan Market use?
Loan Market works with more than 30 banks and lenders, including the main banks and non-bank lenders.
Want to talk to a mortgage adviser?
A licensed mortgage adviser will look at your situation and tell you which rates and loan options you might qualify for. This advice is free.
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